SEM Calculator
A simple calculator for the BlackBerry PlayBook for any digital media professional that provides on the go calculations of mission critical search engine marketing and banner buying metrics.
SEM Calc includes the following:
– CPM cost per thousand impressions. Impressions divided by cost
– Reverse CTR click through rate. Useful if the guaranteed clicks and price for the campaign is a known but you want to estimate impressions for your client based off the networks average CTR
– CTR click through rate clicks divided by impressions
– CPA based on CPM
– CPA based on CPC
App Name:SEM Calculator
App Version:3.0.0
App Size:89 KB
Cost:US$0.99 USD